Last updated: July 16, 2026
Information We Collect
When you contact AASA or join our early list, we may collect your name, email address, message, and any other details you choose to share. We may also receive basic technical information, such as your browser type, device information, and how you arrived at our website.
How We Use Your Information
We use your information to respond to your message, share updates about AASA, understand interest in our first collection, and improve the experience of our website. We only use your details for purposes that are connected to your relationship with AASA.
Email Communications
If you choose to join our mailing list, we may occasionally send updates about AASA, including product launches, stories, and brand news. You can unsubscribe at any time by following the unsubscribe link in our emails or by contacting us directly.
Legal Basis for Processing (Consent)
Where required by law, we process your personal information based on your consent. You may withdraw that consent at any time by contacting us. Withdrawing consent will not affect any processing that took place before your request.
Data Storage
We keep personal information only for as long as necessary to provide our services or comply with legal obligations. Information submitted through our website is securely stored using trusted service providers, including Google Workspace and other platforms that help us operate our website and communications. We take reasonable technical and organizational measures to protect your information against unauthorized access, loss, or misuse.
Data Sharing
We do not sell your personal information. We may share limited information with trusted service providers who help us operate the website, manage communications, or support our business. These providers are expected to handle your information responsibly and only for the services they provide to us. We never sell your personal information to third parties.
Your Rights under GDPR
If you are in the European Economic Area or the United Kingdom, you may have the right to:
• Access your personal information
• Correct inaccurate information
• Request deletion of your information
• Restrict or object to processing
• Withdraw consent at any time
• Request a copy of your information
• Lodge a complaint with your local data protection authority
To exercise any of these rights, please contact us using the details below.
Cookies
Our website may use cookies or similar technologies to understand basic site activity and improve performance. You can control cookies through your browser settings. If we introduce optional analytics or marketing cookies, we will request consent where required.
Contact Information
If you have questions about this Privacy Policy or would like to exercise your privacy rights, please contact:
AASA
A brand of Gelle Fra Home (OPC) Private Limited
Email: hello@theaasa.com
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the effective date on this page. Continued use of the website after a change means the updated policy applies from that date forward.